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  • 22 Jul 2024

Troubleshooting Cloudflare URL Forwarding Issues: A Comprehensive Guide

URL forwarding is a critical function for many website owners, ensuring that visitors reach the correct content even when URLs change or multiple domains are involved. Cloudflare, a leading web performance and security company, provides robust URL forwarding features, but sometimes things can go wrong. This comprehensive guide will help you troubleshoot common issues with Cloudflare URL forwarding to ensure seamless redirection and optimal performance.

Understanding URL Forwarding

URL forwarding, also known as URL redirection, is the process of redirecting one URL to another. Common scenarios where URL forwarding is used include:

  • Migrating a website to a new domain.
  • Redirecting traffic from old URLs to new ones.
  • Simplifying complex URLs for marketing purposes.
  • Managing traffic from multiple domains.

Cloudflare’s URL forwarding is managed through “Page Rules,” which allow you to create specific behaviors for your URLs.

Common Issues with Cloudflare URL Forwarding

When URL forwarding doesn’t work as expected, it can be due to various reasons. Here are some common issues and how to troubleshoot them:

1. Incorrect Page Rule Configuration

The most common issue with URL forwarding in Cloudflare is incorrect Page Rule configuration. Ensure that you have set up your Page Rules correctly:

  • URL Pattern: Make sure the URL pattern matches the URLs you want to redirect. For example, to redirect all traffic from olddomain.com to newdomain.com, the pattern should be http://olddomain.com/*.
  • Forwarding URL Setting: Ensure you have selected “Forwarding URL” and specified the correct destination URL.
  • Redirect Type: Choose the appropriate redirect type (301 for permanent or 302 for temporary).

2. DNS Settings

Cloudflare’s URL forwarding relies on proper DNS settings. Verify the following:

  • DNS Records: Ensure that your DNS records are correctly configured in Cloudflare. The domain you are redirecting from should have an appropriate A or CNAME record pointing to your server.
  • Proxy Status: Check that the DNS record is proxied through Cloudflare (indicated by an orange cloud icon). If it’s not proxied (grey cloud icon), Cloudflare’s Page Rules will not be applied.

3. SSL/TLS Settings

SSL/TLS settings can affect URL forwarding. Make sure your SSL/TLS settings are configured correctly:

  • SSL Certificate: Ensure that both the source and destination domains have valid SSL certificates.
  • SSL Mode: In the Cloudflare dashboard, navigate to SSL/TLS settings and choose the appropriate SSL mode (Flexible, Full, or Full (Strict)) based on your server’s configuration.

4. Cache Issues

Caching can sometimes interfere with URL forwarding. To resolve this:

  • Purge Cache: Clear Cloudflare’s cache to ensure that the most recent Page Rules are applied. Go to the Caching section in the Cloudflare dashboard and click “Purge Everything.”
  • Browser Cache: Clear your browser’s cache or test the URL forwarding in an incognito window.

5. Conflicting Page Rules

Having multiple Page Rules can lead to conflicts. Check your Page Rules for any conflicts:

  • Rule Order: Cloudflare processes Page Rules from top to bottom. Make sure the URL forwarding rule is prioritized correctly. You can reorder rules by dragging them in the Page Rules section.
  • Overlapping Rules: Ensure that no other Page Rules overlap or contradict the URL forwarding rule you’ve set up.

6. Misconfigured Wildcards

Using wildcards incorrectly in URL patterns can cause issues. Verify your wildcard usage:

  • Correct Pattern: Use wildcards properly to cover the desired URLs. For example, http://olddomain.com/* will match all URLs under olddomain.com.
  • Escape Characters: Ensure that you are not using any escape characters incorrectly in the URL patterns.

Advanced Troubleshooting Tips

If the common troubleshooting steps do not resolve the issue, try these advanced tips:

1. Check HTTP Headers

Inspect the HTTP headers to see if the redirect is being applied correctly. You can use browser developer tools or online tools like websniffer.cc to check the headers. Look for the Location header to confirm the redirect.

2. Review Server Configuration

If your server is also handling redirects, there might be a conflict. Review your server’s configuration to ensure it’s not interfering with Cloudflare’s URL forwarding.

3. Contact Cloudflare Support

If you’ve exhausted all troubleshooting steps and the issue persists, consider reaching out to Cloudflare support. Provide them with detailed information about your configuration and the issue you’re facing.

Best Practices for URL Forwarding with Cloudflare

To prevent URL forwarding issues and ensure optimal performance, follow these best practices:

1. Use the Correct Redirect Type

  • 301 Redirect: Use for permanent URL changes to signal to search engines that the URL has moved permanently. This helps preserve SEO rankings.
  • 302 Redirect: Use for temporary URL changes when you intend to revert to the original URL in the future.

2. Keep Page Rules Organized

Maintain an organized list of Page Rules, documenting the purpose of each rule. This helps prevent conflicts and makes it easier to manage your URL forwarding settings.

3. Monitor and Test Regularly

Regularly monitor your redirects to ensure they are working as intended. Use tools like Google Search Console and SEO auditing tools to check for any issues.

4. Update Internal Links

After setting up your redirects, update any internal links on your website to point directly to the new URLs. This reduces the reliance on redirects and improves user experience.

5. Leverage Analytics

Use Cloudflare’s analytics tools to monitor the performance of your redirects. This will help you identify any issues and ensure that your redirections are working as intended.


URL forwarding is a crucial function for managing web traffic and ensuring visitors reach the correct content. Cloudflare provides powerful tools for URL forwarding, but issues can arise if configurations are not set up correctly. By following the troubleshooting steps and best practices outlined in this guide, you can ensure that your URL forwarding works seamlessly and provides a positive experience for your users.

Whether you are migrating to a new domain, rebranding, or managing multiple domains, Cloudflare’s URL forwarding capabilities offer a robust solution to meet your needs. Implement these strategies to enhance your website’s performance, security, and SEO, ensuring a smooth user experience every time.

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