• volticinc@gmail.com
  • Comments 0
  • 18 Jun 2024
A person using a laptop and cell phone for communication methods.
Cold Email vs. Cold Call: Which One to Choose in 2024? 13

If you’re a business person or an entrepreneur, one of the classic ways to reach out to a potential prospect is through both cold emails and phone calls. Therefore, we will compare cold email vs. cold call on a scale to see which works best.

However, the billion-dollar question is, do the two methods still work in 2024? If yes, how do you go about it to ensure you close that prospect, and which method do you use?

If you’ve had these questions, stay tuned to learn more.

But first, let’s start by defining what a cold call is:

What is a Cold Call?

male professional making a phone call - Cold Email vs Cold Call
Cold Email vs. Cold Call: Which One to Choose in 2024? 14

A cold call is a sales technique where a salesperson reaches out to a potential customer (called a prospect) who has had no prior contact with the salesperson or their company. It’s essentially an unsolicited sales pitch over the phone, though it can also be done in-person by door-to-door salespeople.

Here’s a breakdown of cold calling:

  • Unsolicited Contact: The key thing is the lack of prior interaction. The potential customer isn’t expecting the call and hasn’t expressed interest in the product or service beforehand.
  • Telemarketing: Cold calling is a common telemarketing tactic, but it can also happen through other channels like email.
  • Sales Pitch: The goal of a cold call is to convince the prospect to purchase the salesperson’s product or service. The salesperson will have a prepared pitch to present to the potential customer.

Effectiveness and Challenges:

  • Effectiveness: Cold calling can be a successful strategy, especially for businesses selling complex products or services that require more explanation. However, it’s become less common in recent years.
  • Challenges: Cold calls can be disruptive and inconvenient for potential customers. They often have a low success rate, as many people are hesitant to buy from someone they don’t know. Telemarketing regulations also restrict cold calling practices in some areas.

Alternatives to Cold Calling:

  • Warm Calling: This involves contacting potential customers who have already shown some interest, such as by downloading a white paper or attending a webinar. Warm calls are generally more successful than cold calls.
  • Email Marketing: Reaching out to potential customers via email allows for a more targeted approach and can be more scalable than cold calling.
  • Social Selling: Using social media platforms like LinkedIn to connect with potential customers and build relationships can be an effective way to generate leads.

Benefits and Drawbacks of Cold Calling

download 23 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 15

Cold calling is an effective way to reach potential customers, build relationships, and grow your business. It is an old-school form of marketing that has been around for decades, yet it is a booming business method.

Here are some of its benefits and drawbacks to help you make an informed decision:


While cold calling can be challenging, it still offers some advantages for salespeople and businesses. Here are some of the key benefits:

  • Direct Contact: Cold calls allow you to directly connect with potential customers who might not be actively searching for your product or service. This can be a good way to reach decision-makers and introduce them to your offering.
  • Quick Qualification: A well-structured cold call can quickly determine if a prospect is a good fit for what you’re selling. This saves time compared to nurturing leads who might not be interested.
  • Building Relationships: Even if a call doesn’t result in an immediate sale, it can be a starting point for building a relationship with a potential customer. A positive interaction can lead to future business opportunities.
  • Sharpening Communication Skills: Cold calling requires salespeople to be clear, concise, and persuasive in their communication. The practice can help salespeople hone their communication skills, which benefit all their sales interactions.
  • High-Value Sales: Cold calling can be particularly effective for B2B sales (business-to-business) of complex products or services. In these situations, a personalized conversation can be more impactful than generic marketing materials.

Here are some additional points to consider:

  • Modern Cold Calling: Cold calling in 2024 is different from the past. Research and personalization are key. Salespeople should target their calls and tailor their pitch to the specific needs of the prospect.
  • Combine with Other Strategies: Cold calling is most effective when used in conjunction with other sales and marketing strategies. For example, follow up a cold call with an informative email or social media connection.

Overall, cold calling can be a valuable tool for salespeople, but it’s important to use it strategically and be prepared for potential rejection. By focusing on building relationships and providing value, salespeople can increase their success rate with cold calls.

4 Drawbacks of Cold Calls

1. Time-consuming

One of the most significant drawbacks of cold calling is it can consume so much of your time. So, you must ensure you’re calling the right prospects at the right time with the right message. Doing this takes a lot of time and effort, and keeping track of all your phone calls can be difficult.

Moreover, keeping track of who you’ve called and still need to call can be challenging if you manually call prospects.

woman making a phone call - Cold Email vs Cold Call

2. It Can be Annoying

People don’t usually like to receive unsolicited calls. Traditional cold calls occurred in a more physical setting, such as door visits. But with modern cold calling, it happens in a borderless setting and is run through auto-diallers.

So, ensuring you’re respectful and courteous when making a call is essential. Also, ensure you’re not interrupting the prospect during a critical time.

If you’re cold calling at mid-day, be prepared to leave a message or reschedule the call for a better time when the prospect is likely not busy.

3. Reaching decision-makers is Hard

download 29 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 16

With cold calls, you may have to make multiple calls before contacting the right person. Doing this can be especially true for larger companies, where it can be challenging to get past the gatekeepers.

It’s also important to remember that you may be unable to reach the decision-makers on the first call. So, you may have to build a relationship with the person you’re speaking to before contacting the decision-makers.

4. Expiration of Calling Time

Most prospects don’t want to spend more than a few minutes with sales reps, so keeping your call short and straight to the point is essential.

Additionally, focus on getting the prospect’s contact information and arranging a follow-up call or meeting rather than trying to make a sale on the first call. Here’s a guide on how long you should last on a cold call and what to say. [2]

Conquering the cold call can feel daunting, but with the right practices, you can increase your chances of success. Here are some key cold calling best practices to follow:

Preparation is King:

  • Target the right people: Do your research! Identify potential customers who have a genuine need for your product or service. Research their company, industry, and any relevant challenges they might face.
  • Craft a Compelling Script: Develop a clear and concise script that introduces yourself, your company, and the value proposition you offer. Keep it natural-sounding and avoid robotic delivery.
  • Practice makes perfect: rehearse your script and anticipate potential objections. Practice with a colleague or record yourself to identify areas for improvement.
  • Gather Information: Have relevant information about the prospect’s company and industry at hand. This shows you’ve done your homework and can tailor your pitch accordingly.

Mindset and Techniques:

  • Confidence is key. Project confidence and enthusiasm in your voice. People are more receptive to those who believe in what they’re selling.
  • Be Respectful of Time: Keep your calls brief and to the point. Respect the prospect’s time and avoid being pushy.
  • Focus on Building Rapport: Start by establishing a friendly connection with the prospect. Find common ground and ask questions to understand their needs.
  • Listen Actively: Pay close attention to what the prospect is saying. Use their responses to tailor your pitch and address their specific concerns.
  • Handle Objections Gracefully: Be prepared for objections and have responses ready. Focus on addressing their concerns and providing solutions.

Following Up and Beyond:

  • Always Follow Up: If the call doesn’t result in an immediate sale, send a follow-up email thanking the prospect for their time and reiterating the value you can offer.
  • Track your results: Monitor your call metrics, such as connection rates, conversation length, and conversion rates. This will help you identify areas for improvement.
  • Embrace New Technologies: Utilize call scripting and recording tools to enhance your cold calling practices. These can help you refine your approach and track progress.
  • Modern Cold Calling: In today’s digital age, consider integrating cold calling with other outreach methods. Follow up a call with a personalized email or connect with the prospect on LinkedIn.

Remember, cold calling is a skill that takes time and practice to develop. By following these best practices, you can become a more effective cold caller and increase your chances of turning those initial contacts into successful sales conversations.

What is a Cold Email?

20 messages on mailbox app - Cold Email vs Cold Call
Cold Email vs. Cold Call: Which One to Choose in 2024? 17

A cold email is an unsolicited email sent to a recipient you haven’t had any prior contact with. It’s the email equivalent of a cold call, aiming to initiate a conversation and potentially lead to a business opportunity.

Here’s a breakdown of cold emails:

  • Unsolicited Contact: Just like cold calls, cold emails reach out to someone who isn’t expecting them. The recipient likely doesn’t know the sender or their company.
  • Targeted Communication: Unlike spam, cold emails are typically targeted towards specific individuals or businesses with a perceived need for the sender’s product or service.
  • Building Relationships: The goal of a cold email is to introduce yourself, your company, and the value you offer. It’s the first step in building a relationship and potentially converting the recipient into a customer or partner.

Cold Emails vs. Email Marketing:

download 68 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 18
  • Cold Emails: Highly personalized and targeted messages sent to individual recipients with whom there’s no prior connection.
  • Email Marketing: Broader emails sent to a list of subscribers who have already opted in to receive communication from a company.

Benefits of Cold Emails:

  • Reach a Wider Audience: Cold emails allow you to connect with potential customers who might not be actively searching for your product or service.
  • Cost-Effective Outreach: Compared to traditional marketing methods, cold emails offer a relatively inexpensive way to reach a large number of potential leads.
  • Scalability: Email automation tools can help you send personalized cold emails at scale, saving you time and effort.
  • Measurable Results: You can track key metrics like open rates and click-through rates to gauge the effectiveness of your cold email campaigns.

Challenges of Cold Emails:

  • Low Response Rates: Standing out in someone’s inbox is tough. Cold emails often have lower response rates compared to warm emails sent to existing contacts.
  • Spam Filters: Many recipients are wary of unsolicited emails, and aggressive tactics can land your message in the spam folder.
  • Requires Personalization: Generic, impersonal emails are unlikely to grab attention. Effective cold emails require customization and tailoring to the recipient’s specific needs.

Overall, cold emails can be a powerful tool for businesses to generate leads and grow their customer base. However, it’s crucial to use them strategically, focusing on personalization, value propositions, and building relationships.

Cold emails, while requiring effort and finesse, offer several advantages for businesses looking to expand their reach and generate leads. Here’s a closer look at some key benefits:

download 16 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 19
  • Reaching a Wider Audience: Unlike traditional marketing that might target a specific demographic, cold emails allow you to connect with potential customers who haven’t actively sought out your product or service. This opens doors to entirely new markets and customer segments.
  • Cost-Effective Outreach: Compared to expensive advertising campaigns or trade shows, cold emails offer a highly cost-effective way to reach a large number of potential leads. The main investment is your time and crafting compelling email content.
  • Scalability and Efficiency:
  •  With email automation tools, you can personalize and send cold emails at scale, saving you significant time and effort. You can create templates, schedule campaigns, and track results efficiently.
  • Measurable Results: Unlike some marketing strategies, cold emails provide clear metrics to gauge their effectiveness. You can track open rates, click-through rates, and even reply rates to see what resonates with your audience and refine your approach. This allows for data-driven decision making in your email outreach.
  • Building Relationships: A well-crafted cold email can be the first step in building a valuable relationship with a potential customer. By introducing yourself, your company, and the value you offer, you plant a seed that can blossom into a long-term partnership.
  • Direct Communication: Cold emails allow for direct communication with decision-makers who might not be easily accessible through other channels, like cold calls. This can be a quicker and more efficient way to get your message across.

Additional Considerations:

  • Personalization is Key: Generic emails are unlikely to grab attention. Effective cold emails require personalization and tailoring to the recipient’s specific needs and industry.
  • Focus on Value Proposition: Don’t just talk about your product or service. Highlight the benefits and solutions it offers to the recipient’s problems. Make it clear how you can add value to their business.
  • Respectful and Permission-Based: While cold emails are unsolicited, aim for a respectful and professional tone. Avoid spammy tactics and offer an easy way for recipients to opt-out if they’re not interested in further communication.

By leveraging the benefits of cold emails and implementing best practices for personalization, value proposition, and relationship building, you can turn cold email outreach into a successful lead generation strategy for your business.

Drawbacks of Cold Emails

images 34 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 20

Cold emails, despite their potential benefits, come with some inherent drawbacks that need to be considered. Here’s a breakdown of the key challenges associated with cold email marketing:

  • Low Response Rates: One of the biggest hurdles is the sheer volume of emails bombarding inboxes daily. Grabbing attention and getting someone to respond to an unsolicited email can be difficult. Statistics show that cold email response rates typically hover around a low single-digit percentage.
  • Spam Filters: Aggressive email practices and generic content can trigger spam filters, landing your emails in the junk folder instead of the recipient’s inbox. This significantly reduces the chances of your message being seen.
  • Negative Perception: Cold emails can sometimes be perceived as intrusive or annoying, especially if they come across as sales-y or lack value for the recipient. This can damage your brand image and create a negative first impression.
  • Requires Personalization: Generic “Dear Sir/Madam” emails with boilerplate content are unlikely to resonate. Effective cold emails require personalization, tailoring the message to the recipient’s specific industry, needs, and challenges. This takes time and effort to do effectively at scale.
  • Unsuitable for All Products/Services: Cold emails might not be the best fit for every product or service. For complex B2B solutions, a more nuanced approach involving relationship building and nurturing leads might be more effective.
  • Legal Considerations: Depending on your location, there might be regulations around unsolicited commercial emails (UCE). Familiarize yourself with anti-spam laws like CAN-SPAM (US) or GDPR (EU) to ensure your cold email campaigns comply.

Additional Points to Consider:

  • Time Investment: Crafting high-quality, personalized cold emails and managing responses can be time-consuming. There’s a learning curve involved in optimizing your email outreach for better results.
  • Building Trust Takes Time: Earning trust with a cold contact takes more effort than following up with a warm lead. Cold emails are often the first step in a longer nurturing process before converting a recipient into a customer.

Mitigating the Drawbacks:

While there are challenges, you can address them by focusing on:

  • Personalization and Value Proposition: Tailor your emails to the recipient’s specific needs and offer solutions to their problems.
  • Segmentation and Targeting: Target your emails to relevant audiences who would benefit from your offering.
  • Compelling Subject Lines: Craft attention-grabbing subject lines that pique the recipient’s interest.
  • Respectful and Permission-Based Approach: Maintain a professional tone, avoid spammy tactics, and offer an easy opt-out option.

By understanding the drawbacks and implementing best practices, you can leverage cold emails effectively while minimizing the downsides

Cold Emailing Best Practices

images 33 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 21

Crafting effective cold emails that get noticed and generate positive responses requires a strategic approach. Here are some key cold email best practices to follow:

Pre-Email Preparation:

  • Target the Right Audience: Don’t blast emails to a generic list. Research and identify potential customers who have a genuine need for your product or service. Consider factors like industry, company size, and decision-makers.
  • Build a Targeted List: Create a targeted email list with accurate contact information, including names, job titles, and company emails. Utilize data scraping tools or build your list organically through website opt-ins or events.

Crafting Your Email:

  • Compelling Subject Line: Keep it short, informative, and attention-grabbing. Personalize it if possible, and avoid spammy tactics like excessive punctuation or ALL CAPS.
  • Personalization is Key: Address the recipient by name and demonstrate that you’ve done your research. Reference their company, industry challenges, or recent news to show genuine interest.
  • Focus on Value Proposition: Don’t just talk about your product or service. Highlight the benefits and solutions it offers to the recipient’s specific problems. Make it clear how you can add value to their business.
  • Keep it concise and clear: People are busy. Aim for a concise email that’s easy to read and understand. Get to the point quickly and avoid longwinded introductions or overly complex language.
  • Clear Call to Action (CTA): Tell the recipient what you want them to do next. Whether it’s scheduling a call, visiting your website, or requesting a demo, make your CTA clear and actionable.

Sending and Follow-Up:

  • Professional Email Address: Use a professional email address that reflects your company name. Avoid generic or free email service addresses.
  • Schedule Your Emails: Consider sending emails during optimal times when recipients are more likely to be checking their inbox. Weekdays during business hours are generally a good starting point.
  • Follow Up, But Not Excessively: A single follow-up email a few days after the initial email is acceptable. Beyond that, avoid excessive follow-ups that can come across as annoying.

Additional Best Practices:

  • Segmentation: Segment your email list based on different criteria to further personalize your outreach.
  • A/B Testing: Test different subject lines, email content, and CTAs to see what resonates best with your audience.
  • Compliance with Anti-Spam Laws: Familiarize yourself with regulations like CAN-SPAM (US) or GDPR (EU) to ensure your emails comply with unsolicited commercial email (UCE) laws.
  • Use Email Marketing Tools: Utilize email marketing tools for list management, personalization, scheduling, and tracking key metrics like open rates and click-through rates.

Remember: Building relationships takes time. Cold emails are often the first step in a nurturing process. By focusing on personalization, value propositions and following these best practices, you can increase your chances of turning cold email outreach into a successful lead generation strategy.

Deciding between cold calling and cold emailing depends on your specific goals, target audience, and resources. Here’s a breakdown of their strengths and weaknesses to help you choose:

Cold Calling:

download 69 Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 22

Strengths:

  • Direct Contact: You can directly connect with potential customers and gauge their interest in real-time.
  • Building Rapport: The personal interaction allows for building rapport and establishing a connection more easily than emails.
  • Complex Sales: For B2B sales of intricate products or services, a conversation can be more effective than explaining features through text.
  • Quick Qualification: Cold calls can quickly identify if a prospect is a good fit, saving time compared to nurturing leads through emails.

Weaknesses:

  • Low Success Rates: Cold calls can be disruptive and inconvenient for recipients, often leading to low success rates.
  • Limited Time: You have a limited window to capture the prospect’s attention and deliver your pitch.
  • Gatekeepers: Reaching decision-makers can be difficult due to gatekeepers who might screen calls.
  • Less Scalable: Making a large number of cold calls is time-consuming and requires significant effort.

Cold Emailing:

6581ff13a0d0fc5143797308 36b79bbc 5820 4d41 ac11 f54a2cd869dc Cold Email vs. Cold Call: Which One to Choose in 2024?
Cold Email vs. Cold Call: Which One to Choose in 2024? 23

Strengths:

  • Cost-effective: Cold emails are a relatively inexpensive way to reach a large number of potential customers compared to cold calls.
  • Scalability: Email automation tools can help you send personalized cold emails at scale, saving you time and effort.
  • Measurable Results: You can track key metrics like open rates, click-through rates, and reply rates to measure the effectiveness of your campaigns.
  • Consideration at the Recipient’s Convenience: Recipients can review your email at their convenience, allowing for more thoughtful responses.

Weaknesses:

  • Low Response Rates: Standing out in someone’s inbox is tough, and cold emails often have lower response rates compared to warm emails.
  • Limited Interaction: Cold emails lack the real-time interaction and relationship building of phone calls.
  • Spam Filters: Many recipients are wary of unsolicited emails, and aggressive tactics can land your message in the spam folder.
  • Requires Personalization: Generic emails are unlikely to grab attention. Effective cold emails require customization for each recipient.

Here are some additional factors to consider:

  • Target Audience: For younger demographics or those who heavily rely on email communication, cold emails might be more suitable.
  • Your Comfort Level: If you’re more comfortable with written communication, cold emailing might be a better fit.
  • Product Complexity: For simpler products, cold emails can effectively convey the value proposition. Complex B2B solutions might benefit from a phone call for in-depth discussions.

In conclusion, there’s no single “better” option. The best approach might involve using both cold calling and cold emailing strategically.

  • Start with a cold email to introduce yourself, your company, and the value you offer.
  • Follow up with a phone call to those who show interest in your initial email to engage in a more personal conversation.

By combining these methods and tailoring your outreach to your specific circumstances, you can increase your chances of connecting with potential customers and generating leads.

Blog Shape Image Blog Shape Image

Leave a Reply

Your email address will not be published. Required fields are marked *

×

Hello!

Click one of our contacts below to chat on WhatsApp

× How can I help you?