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  • 24 Jun 2024
Gmass vs Mailchimp
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 15

Marketing and sales professionals usually get confused while deciding the best email campaign tool for cold emails, marketing newsletters, or sending mass emails. Gmass and Mailchimp are the tools used by professionals to manage their mass email activities. 

Mailchimp is an email marketing tool, started in 2001 and stands out as being at the top in its category. Similarly, Gmass entered the market in 2014 as a mail merge tool and gave good competition to Mailchimp with its email campaign feature.

In this article, we will do a detailed comparison of Gmass vs Mailchimp, which will help you know which is is most appropriate for your use. We will compare their features, pricing, integrations, and use cases to make your buying decision simpler and confident.

Let’s get started.

Gmass vs Mailchimp: Features

Product features always relate to the problem-solving ability of their end-users. Gmass and Mailchimp are quite different from each other while providing certain features. Let’s check one by one and decide the merits and demerits of each tool.

1. Email Campaign:

Email Campaign is the most essential feature you need in a tool for sending mass emails. Both Gmass and Mailchimp excel in sending email campaigns at scale.

Gmass can be added to your Google mailbox to schedule your email campaign from your compose box itself. You can personalize your emails by adding merge tags. As the emails are sent from your account, they are most likely to land in the recipient’s primary box.

As Gmass supports the Gmail and G Suite mailboxes, the email campaign sending limits are limited according to Google’s guidelines. This means you cannot exceed more than 500 emails with the free Gmail account, and 2000 emails with the G Suite account in a day.

gmass email campaign
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 16

Mailchimp uses its own email servers to send email campaigns. It allows you to upload a recipient list, import it from a CRM or create an email list through various integrations. Mailchimp can send thousands of emails in a short time span. 

The problem with sending an email campaign using Mailchimp is that your emails will land in the promotion tab of the recipient’s mailbox. You would get a very low email open and replay rate. 

Mailchimp A/B test

Mailchimp provides A/B testing of its email campaign. You can test multiple variants of the sender name, subject line, preheaders, content, and email sending time.  Your audience will be split as per the number of variants you have selected. 

Unlike Gmass, Mailchimp does not have any fixed email sending limits. The more you pay, the more emails you can send. 

If you send email newsletters, Mailchimp provides you with an advanced email editor where you can design attractive HTML emails. 

gmass vs mailchimp email campaign
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 17

Although both Gmass and Mailchimp can be used for sending email campaigns, Gmass is more popular among recruiters and bloggers, and Mailchimp is used by email marketers. Gmass is preferred for email outreach, whereas Mailchimp can be used for sending an email blast, promotional emails, newsletters, and more.

If you wish to look at an alternative tool for sending email outreach campaigns, try Saleshandy. Saleshandy is an email outreach tool that helps you send personalized email campaigns with automated follow-up sequences. It increases the email open and reply rates by making your emails land in the primary inbox of the recipient. It also provides various features like adding a custom domain, unsubscribe link, and a human-like time interval between two emails, which helps increase email deliverability.


2. Email Follow-ups

Follow-up emails are actionable messages to remind your recipient about the ongoing conversation. These are frequently done by the sales team to continue the conversation with their leads.

Gmass allows you to automate follow-up emails up to 8 stages. You can choose the conditions between Not replied, Not opened, Not clicked and All to choose the recipient’s type. The follow-up message editor is a small text box where drafting and proofreading your emails becomes tough, You are more likely to make mistakes while drafting your emails.

gmass vs mailchimp followup screen
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 18

With MailChimp, you can design a workflow to automate follow-up emails. These follow-ups are designed in Mailchimp’s advanced workflow editor. The workflow editor is productive yet difficult for newbies to get acquainted with.

The advanced workflow editor will allow you to design an email workflow that will have multiple email stages controlled by triggers. You need to set the triggers by adjusting the time and conditions for the emails to be sent.

mailchimp followup screen
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 19

If you want your email follow-ups to be more actionable and productive, you can use Saleshandy. It allows you to automate follow-up emails up to 9 stages with various behavioral conditions similar to Gmass. With Saleshandy you get the option to send follow up emails on the same thread as well as a new email with different subject lines. It also provides you with an advanced full-screen editor where you can create error-free follow-up emails according to your convenience.


3. Templates

Once you send an email through Gmass, it saves your email copy as a template. You can use the same template multiple times to send it to multiple users. Gmass provides you with a search bar to search your email templates.

The template feature in Gmass is simple and easy to use. It can only save text emails that are supported by Google mailbox.

gmass email template

Templates in Mailchimp play a significant role in the tool. It provides tons of tailor-made HTML templates that can be easily customized. You can also design email templates with your own customizations and save it for future use.

mailchimp email editor
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 20

4. Email analytics

We have been using many email tools recently and reviewed each and every feature closely. The email analytics feature of Gmass caught our attention for its uniqueness. Gmass creates a different label under the Gmail folder area with the name Gmass report and saves all the reports in it. It provides detailed analytics of email campaigns, open rates, and reply rates. It also provides a graphical representation of all the campaign reports.

Gmass campaign report vs Mailchimp
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 21

Mailchimp provides a detailed analysis report for each email campaign. Along with basic results of email open rate, reply rate, bounce rate and daily performance, it also provides A/B testing results, Template reports and link reports.

Mailchimp also provides you with the recipient’s location and device information from which the emails are accessed. If you add forms or survey reports in your email, you can get a good demographic report for them.

Mailchimp campaign report vs Gmass
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 22

That’s all about the feature review of both Mailchimp and Gmass. Now we will proceed towards the pricing review of Gmass and Mailchimp and check their cost-effectiveness.

Also read Best Gmass Alternative 2022

Gmass vs Mailchimp: Pricing

While comparing the pricing of Mailchimp vs Gmass, we found Mailchimp charges according to the number of emails you send. Alternatively, Gmass charges according to the features you select.

Now we will be reviewing the detailed pricing for both the tools that can make your decision wiser and easier.

Gmass Pricing:

Plans →MinimalStandardPremium
Features ↓
Email Campaign
Auto Follow-upsXX
Remove Gmass footerX
Email Analytics
Email Templates
Unlimited Use

Mailchimp pricing:

Plans →FreeEssentialsStandardPremium
Features ↓
Email Campaign
No.of recipients200050000100000200000+
Multi-step automationXX
Email TemplateBasicAdvancedAdvancedAdvanced
Mailchimp footer removalX
Email AnalyticsBasicBasicBasicAdvanced

Gmass is comparatively cheaper than Mailchimp. That is due to limited benefits and restricted features. Although both tools did pretty well with mass email activities, Mailchimp is preferred for marketing and promotional emails, and Gmass goes well with conversational email.

Saleshandy is a cost-effective alternative email campaign tool without its branding signature. You can schedule multiple email campaigns and get them landed in your recipient’s primary inbox starting at just $9/month. You also get automated email follow-ups, unlimited email templates, and advanced email analytics to skyrocket your email productivity.


SaaS tools are well known for their vast integrations and ease of usage. Let’s compare the type of integration of Gmass and Mailchimp to check their compatibility with other tools.

Gmass vs Mailchimp: Integrations

Integrations add extra powers to the tools. It helps you connect multiple tools from one place without switching tabs and doing tedious import-export jobs.

Gmass isn’t great in providing integration. It can only be integrated with Google sheets to add your recipient list. Apart from that, it doesn’t support any integration.

gmass integration

Mailchimp did a pretty good job with integrations. It supports integrations with 250 tools, including the top market leaders like Adobe, Zapier, Slack, WordPress, and LightSpeed. Mailchimp makes it easy for their users to work with Mailchimp and automates all the tasks with its vast list of native integrations.

mailchimp list of integration
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 23

Both Gmass and MailChimp do various similar activities yet with different ideal customer profiles. Next, we will be conducting a detailed use case comparison.

Gmass vs Mailchimp: Use cases

Mass emailing tools like Gmass and Mailchimp can be used for multiple purposes but they don’t provide the best results for all use cases. In this part, we will discuss in which cases you can for Gmass or Mailchimp and vice versa.

Gmass is a simple mail-merge tool that can be used for sending outreach campaigns. This can be used by recruiters and bloggers effectively those who send comparatively less number of emails in a campaign. Gmass is not recommended for sales professionals, as you cannot send more than 2000 emails with it. 

Mailchimp is an email marketing suite where marketers can schedule email marketing campaigns, send newsletters, create ads, or promotional emails. It is not recommended for sending cold emails or personalized mass emails. Mailchimp works with complicated workflows that are mostly for marketer’s use. 

If you are a sales professional and you need an email campaigning tool to send your cold emails, you should give Saleshandy a try. You can set up Saleshandy with any email service providers— Gmail, G Suite, Yahoo, Outlook, Rediffmail, etc.—and send email campaigns easily. Most importantly, Saleshandy is built with advanced email deliverability techniques that make your email land in the recipient’s primary inbox.


A tool is not the best until it provides you with great customer support. Learning about the product’s support is equally important as the product’s benefits.

Gmass vs Mailchimp: Support

Every tool provides post-sales support to help its users get on board and start working with ease. 

While comparing the support facilities of Gmass and Mailchimp, we found huge differences in both their offerings. Gmass provides a help-desk with blogs, FAQs, and other articles as a solution to your problem. Gmass has a Zendesk email support system, which helps users with major issues.

gmass vs mailchimp support
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 24

The support system of Mailchimp is quite advanced as compared to Gmass. Along with a vast help-desk with FAQs, they provide email, call, and chat support for their users. The Mailchimp support team is active 24 hours a day, which makes it remarkable.

mailchimp vs gmass support
Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign 25


The Close Call: Gmass vs. Mailchimp

Both Mailchimp and Gmass did well in our recent email campaign test. Here’s a breakdown of their strengths:

  • Mailchimp: Packed with features and integrations, Mailchimp is a powerful email marketing platform ideal for managing all your email marketing activities.
  • Gmass: While lacking the extensive features of Mailchimp, Gmass excels at one crucial aspect: getting emails delivered straight to the recipient’s inbox, especially when sending from your Gmail or G Suite account. This makes it a good option for smaller mass email campaigns.

The Verdict: Choosing the Right Tool

  • For comprehensive email marketing: Go with Mailchimp. Its vast features and integrations allow you to create, manage, and track your email marketing campaigns seamlessly.
  • For smaller targeted campaigns: If you’re looking to send mass emails to a limited number of recipients using your Gmail or G Suite account and prioritize inbox placement, Gmass is your friend.

Bonus Tip: Consider Saleshandy for Cold Emailing

For those focused on email outreach and cold emailing, many email professionals recommend Saleshandy. It might be worth checking out to see if it aligns with your needs.

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