• volticinc@gmail.com
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  • 18 Jun 2024

When you type a website address into your browser, like “facebook.com,” your computer doesn’t know where that website is located. So, it asks a special computer called a DNS server for help. The DNS server knows where all the websites are located, so it looks up the address for “facebook.com” and tells your computer where to find it. Then your computer can connect to the website and show it to you. It’s like asking a friend for directions to a new place—you ask, they know, and they tell you how to get there

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There are 4 key DNS servers that work in the background to load a webpage:

  • DNS Recursor: Acts like a librarian, fetching information for your browser.
  • Root Nameserver: The first step where human-readable hostnames are translated into IP addresses.
  • TLD Nameserver: A specific section of the library, like a rack of books. For example, in google.com, ‘.com’ is the TLD.
  • Authoritative Nameserver: The final stop in the nameserver query, providing the right address for the website.

How many types of DNS records are there?

A Record (Address Mapping record)

The A Record is the address record commonly used to associate hostnames (like domains) with corresponding IPv4 addresses.

AAAA (IP version 6, Address record)

Similar to the A Record, the AAAA Record functions as an address record but for IPv6 addresses.

CNAME (Canonical Name record)

The CNAME record aliases one hostname to another. Essentially, it operates similarly to an A Record, but instead of linking to an IP address, it associates with another hostname.

MX (Mail Exchange record)

MX records are crucial for routing outgoing emails to an email server. They designate an SMTP email server for a domain, ensuring efficient email delivery.

TXT (Text record)

TXT records contain machine-readable data added to your DNS. They serve various purposes, including email security, where they can house records such as SPF, DKIM, and DMARC for enhancing email authentication and protection.

What is the importance of DNS in email marketing?

DNS plays a critical role behind the scenes in email marketing, even though you might not directly interact with it when creating campaigns. Here’s how DNS contributes to successful email marketing efforts:

1. Deliverability:

  • Routing Emails: DNS helps ensure your emails reach their intended recipients. When you send an email, the recipient’s email address goes through a DNS lookup process. MX records (Mail Exchange) within the DNS point to the mail servers responsible for receiving emails for that domain. By identifying the correct mail server, DNS directs your email to the right place.

2. Sender Reputation:

  • Domain Authentication: Several DNS record types (SPF, DKIM, and DMARC) work together to authenticate your email and prevent spam. These records verify that your email originates from your authorized domain and hasn’t been spoofed by someone else. Email providers look at these records to assess sender reputation, which significantly impacts whether your emails land in the inbox or spam folder.

3. List Management:

  • Bounce Handling: DNS can also help with bounce management. When an email cannot be delivered due to an invalid address (hard bounce), a bounce message is typically sent back. Reverse DNS lookups can be used to determine the domain name associated with the bounce email address, helping you identify and remove invalid addresses from your email list to improve deliverability and avoid future bounces.

Cold Email Infrastructure: Setup Guide for 2024

what is Inbox Automation

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inboxAutomation.co offers a cold email infrastructure service designed to achieve 100% inbox placement for sales teams. It provides Google Workspace and Microsoft Office inboxes setup, including configuration of DKIM, DMARC, SPF, and MX records, as well as email forwarding. The service also includes a master inbox setup for quick response management and connects accounts with warmup tools for improved deliverability. The platform is designed to help businesses automate follow-ups and optimize cold email campaigns for higher engagement and conversion rates. For more details, you can visit their website at inboxautomation.

what is cold email infrastructure service?

A cold email infrastructure service provides the technical setup and optimization needed for sending cold emails effectively. This includes setting up email accounts, configuring domain authentication records (like DKIM, DMARC, SPF, and MX) to improve email deliverability, and implementing strategies to warm up email accounts. Such services ensure that cold emails reach recipients’ inboxes,

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