• volticinc@gmail.com
  • Comments 0
  • 20 Jun 2024

Improving email deliverability requires a combination of technical, strategic, and best practice-oriented steps. Here’s a comprehensive guide:

download 32 1 How can you improve your email deliverability?
How can you improve your email deliverability? 2

1. Authenticate your emails:

  • SPF (Sender Policy Framework): Ensure that only authorized servers send emails on behalf of your domain.
  • DKIM (DomainKeys Identified Mail): Sign your outgoing emails with a private key for message integrity.
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance): Set up policies to handle unauthenticated emails and monitor email traffic.

2. Build a High-Quality Email List:

  • Permission-Based Marketing: Send emails only to users who have opted in to receive them.
  • Double Opt-In: Confirm subscribers through a verification email to ensure validity.

3. Maintain a clean email list:

  • Remove Bounced Emails: Delete addresses that result in hard bounces.
  • Suppress Inactive Subscribers: Regularly prune the list to exclude recipients who haven’t engaged over time.

4. Optimize email content:

  • Avoid Spam Triggers: Refrain from using words and phrases that can trigger spam filters.
  • Balance Text and Images: Ensure that the ratio between text and images is reasonable.
  • Plain Text Version: Include a plain text alternative for better compatibility.

5. Segment your audience:

  • Personalization: Tailor email content based on user behavior, preferences, or demographic information.
  • Re-engagement campaigns: target inactive subscribers with relevant content to win them back.

6. Monitor and improve engagement:

  • A/B Testing: Experiment with subject lines, email content, and designs to see what works best.
  • Analytics: Use analytics to track open rates, click-through rates, and conversions.

7. Consistent sending patterns:

  • Maintain a consistent sending schedule, avoiding sudden spikes in volume.

8. Ensure compliance:

  1. Unsubscribe Links: Include clear opt-out links in every email.
  2. Regulations: Adhere to email regulations like CAN-SPAM, GDPR, and CASL.

9. Monitor Your Sender’s Reputation:

  • Feedback Loops: Monitor complaints through feedback loops provided by major email providers.
  • Reputation Tools: Use tools like Google Postmaster Tools or Microsoft SNDS to track your sender’s reputation.

10. Work with Reliable Providers:

  • Email Service Providers: Choose reputable ESPs that have strong anti-spam measures and deliverability practices.

By implementing these strategies, you’ll strengthen your email deliverability, ensuring that your messages reach the intended audience and driving engagement.

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