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  • 23 Jun 2024

What Is an Email Deliverability Tool?

Email deliverability tools are software applications or services designed to help businesses ensure their emails land in the intended recipient’s inbox, rather than ending up in spam folders or promotions tabs. They achieve this by focusing on several key areas:

  • Sender Reputation Management: A crucial aspect of email deliverability is your sender’s reputation. These tools track and monitor your sender score, which is a metric used by email service providers (ESPs) like Gmail and Outlook to assess the legitimacy of your emails. They can also help you implement practices that improve your sender’s reputation over time.
  • Email Authentication: Authentication protocols like SPF, DKIM, and DMARC help verify the legitimacy of your emails and prevent spoofing. Email deliverability tools can help you set up and manage these authentication protocols to ensure your emails aren’t flagged as spam.
  • Spam Filter Compliance: Spam filters look for various red flags in emails, such as misleading subject lines, excessive use of exclamation points, or irrelevant content. Email deliverability tools can analyze your email content and suggest improvements to minimize the chances of triggering spam filters.
  • Bounce Management: Emails that bounce back (due to invalid addresses or full inboxes) can negatively impact your sender’s reputation. These tools can help you identify and remove invalid email addresses from your lists and track bounce rates to identify potential issues.
  • Campaign Optimization: Deliverability tools can provide insights and recommendations to optimize your email campaigns. This might involve suggesting optimal sending times, segmenting your email list for more targeted outreach, or personalizing your email content.

Benefits of Using Email Deliverability Tools

There are several advantages to using email deliverability tools:

  • Increased Inbox Placement: By improving your sender reputation, email authentication, and content quality, these tools can significantly increase the chances of your emails landing in the recipient’s inbox, leading to better engagement and campaign results.
  • Reduced Spam Complaints: When your emails reach inboxes instead of spam folders, recipients are less likely to mark them as spam, further improving your sender reputation.
  • Improved Brand Reputation: By consistently delivering valuable content to inboxes, you can build trust and enhance your brand reputation with your audience.
  • Better Campaign Insights: These tools provide valuable data on your email performance, allowing you to identify areas for improvement and optimize your campaigns for better results.

Overall, email deliverability tools are essential for businesses that rely on email marketing to achieve their goals. By ensuring your emails reach their intended audience, you can maximize the return on investment (ROI) of your email marketing efforts.pen_sparktunesharemore_vert

Here are the top 5 email deliverability tools you can consider using:pen_spark


  1. Opens in a new windowmailtrap.ioMailtrap email deliverability tool
  • Features: Testing environment, Cross-client compatibility, Real-time analytics, SMTP integration, Spam testing
  • Pricing:¬†Free plans are available, Paid plans start at $25/month

Mailtrap is a popular option for email deliverability because it provides a safe and isolated testing environment to preview your emails and ensure they render correctly across different devices and email clients. It also offers real-time analytics to track key metrics and identify potential spam triggers in your content.


  1. Opens in a new windowwww.allegrow.coGlockApps email deliverability tool
  • Features: Spam checking, Deliverability insights, Email verification, Reputation monitoring
  • Pricing: Free plan with limited features, Paid plans start at $85/month

GlockApps is a comprehensive suite that helps you identify and fix deliverability issues with your emails. It includes spam checking tools, deliverability insights to help you understand why your emails might be landing in spam folders, and email verification to ensure you’re sending to valid addresses.


  1. Opens in a new windowcleverviral.coMxToolbox email deliverability tool
  • Features: Email server lookup, Blacklist monitoring, DNS check, Spam checking
  • Pricing: Free for basic checks, Paid plans start at $129/month

MxToolbox is a versatile tool that offers a variety of features to improve your email deliverability. You can use it to look up email server information, monitor blacklists to see if your domain is flagged as spam, perform DNS checks to ensure your email sending records are configured correctly, and check your emails for spam triggers.


  1. Opens in a new windowecosystem.hubspot.comWarmy email deliverability tool
  • Features: Inbox warmup, Sender reputation management, Email authentication, Content optimization
  • Pricing: Paid plans start at $49/month

Warmy focuses on warming up your email address to improve your sender reputation. This is particularly helpful for new email addresses or those that haven’t been used for a long time. Warmy also offers tools to manage your sender reputation, implement email authentication protocols, and optimize your email content to reduce the risk of being flagged as spam.


  1. Opens in a new windowbotmemo.comSendGrid email deliverability tool
  • Features: Email deliverability tools, Marketing automation, Transactional emails, Scalability
  • Pricing: Free plans are available, Paid plans start at $25/month

SendGrid is a comprehensive email marketing platform that includes a suite of tools to improve email deliverability. It offers features like spam checking, email authentication, and IP reputation monitoring. In addition to its deliverability features, SendGrid also provides marketing automation tools and transactional email capabilities, making it a well-rounded platform for businesses of all sizes.

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