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  • 18 Jun 2024

Comprehensive Guide to URL Forwarding with Cloudflare

In today’s digital landscape, managing website traffic efficiently is crucial for maintaining a seamless user experience and ensuring that your visitors reach the right content. One powerful tool for achieving this is URL forwarding, also known as URL redirection. Cloudflare, a leading web performance and security company, offers robust URL forwarding features that can help you manage and optimize your web traffic effectively. This comprehensive guide will explore how to set up URL forwarding using Cloudflare, its benefits, and best practices to ensure you maximize its potential.

What is URL forwarding?

URL forwarding is the process of redirecting one URL to another. This can be useful in various scenarios, such as:

  • Moving a website to a new domain.
  • Redirecting traffic from an old URL to a new one.
  • Simplifying complex URLs for better user experience.
  • Consolidating traffic from multiple domains.

There are several types of URL redirects, including:

  • 301 Redirect: Permanent redirect. Indicates to search engines that the URL has moved permanently.
  • 302 Redirect: Temporary redirect. Indicates to search engines that the URL has moved temporarily.
  • Meta Refresh: Redirects with a time delay, typically used for page transitions.

Benefits of Using Cloudflare for URL Forwarding

Using Cloudflare for URL forwarding offers several advantages:

  • Improved Performance: Cloudflare’s global network ensures fast and reliable redirection, minimizing latency.
  • Enhanced Security: Protect your redirects with Cloudflare’s security features, including SSL/TLS encryption and DDoS protection.
  • Ease of Management: Cloudflare’s intuitive dashboard makes it easy to set up and manage URL forwarding rules.
  • SEO Benefits: Properly configured redirects can help maintain SEO rankings and prevent broken links.

Setting Up URL Forwarding with Cloudflare

Follow these steps to set up URL forwarding using Cloudflare:

Step 1: Create a Cloudflare Account

If you don’t already have a Cloudflare account, sign up at Cloudflare. Once you’ve created an account, add your website to Cloudflare by following the prompts to update your domain’s DNS settings.

Step 2: Access the Page Rules Section

After adding your website to Cloudflare, navigate to the “Page Rules” section in your Cloudflare dashboard. Page Rules allow you to create specific behaviors for your URLs, including URL forwarding.

Step 3: Create a New Page Rule

Click on “Create Page Rule” to start setting up your URL forwarding rule. Enter the URL pattern you want to forward in the “If the URL matches” field. For example, if you want to redirect all traffic from oldsite.com to newsite.com, you would enter http://oldsite.com/*.

Step 4: Configure the Forwarding Rule

In the “Then the settings are” dropdown menu, select “Forwarding URL.” Choose the type of redirect you want to use (301 or 302), and then enter the destination URL. For instance, to redirect to https://newsite.com, enter this URL in the field provided.

Step 5: Save and Deploy the Rule

Click “Save and Deploy” to activate your URL forwarding rule. Cloudflare will now handle the redirection according to the parameters you set.

Best Practices for URL Forwarding with Cloudflare

To ensure optimal performance and maintain SEO integrity, follow these best practices:

1. Use the Correct Redirect Type

  • 301 Redirect: Use for permanent URL changes to signal to search engines that the old URL has moved permanently. This helps preserve SEO rankings.
  • 302 Redirect: Use for temporary URL changes when you intend to revert to the original URL in the future.

2. Monitor and Test Redirects

Regularly monitor and test your redirects to ensure they are working correctly. Use tools like Google Search Console and SEO auditing tools to check for any issues.

3. Keep Page Rules Organized

Cloudflare allows you to create multiple Page Rules. Keep your rules organized and document the purpose of each rule to avoid conflicts and ensure easy management.

4. Leverage Wildcards for Flexibility

Using wildcards in your URL patterns can simplify your redirection setup. For example, http://oldsite.com/* will redirect all URLs under oldsite.com to the specified new URL.

5. Secure Your Redirects

Ensure your redirects are secure by enabling SSL/TLS encryption on both the source and destination URLs. Cloudflare’s free SSL/TLS certificates make this easy to implement.

6. Avoid redirecting Chains

Redirect chains occur when one URL redirects to another URL, which then redirects to another. This can slow down page loading times and negatively impact SEO. Aim to minimize the number of redirects in a chain.

7. Update Internal Links

After setting up your redirects, update any internal links on your website to point directly to the new URLs. This reduces the reliance on redirects and improves user experience.


URL forwarding is a vital tool for managing website traffic and maintaining a seamless user experience. Cloudflare’s powerful and user-friendly URL forwarding features make it easy to set up and manage redirects efficiently. By following the steps outlined in this guide and adhering to best practices, you can ensure that your URL forwarding is optimized for performance, security, and SEO benefits.

Whether you are migrating to a new domain, consolidating multiple URLs, or simply improving your site’s navigation, Cloudflare’s URL forwarding capabilities provide a robust solution to meet your needs. Implement these strategies to enhance your website’s performance and ensure your visitors reach the right content every time.

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