• volticinc@gmail.com
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  • 24 Jun 2024

URL forwarding, or redirection, is an essential tool for e-commerce businesses. It allows you to redirect web traffic from one URL to another, ensuring customers always find what they’re looking for, even if URLs change over time. This can help maintain SEO rankings, improve user experience, and streamline website management. This blog post will explore the benefits of URL forwarding for e-commerce and provide practical tips for implementing it effectively.

Benefits of URL Forwarding for E-Commerce

1. Maintain SEO Rankings

One of the primary benefits of URL forwarding is preserving your SEO rankings. When you change product URLs or move to a new domain, a 301 redirect (permanent) helps ensure that the SEO value of the old URL is transferred to the new one. This helps maintain your search engine rankings and prevents a drop in organic traffic.

Example: If you change the URL of a product page from example.com/old-product to example.com/new-product, setting up a 301 redirect ensures that users and search engines are directed to the new URL without losing the SEO benefits of the old URL.

2. Enhance the user experience

URL forwarding ensures that visitors to your website can easily find the products or pages they are looking for, even if the URLs have changed. This prevents frustration from encountering 404 errors and improves the overall user experience on your site.

Example: If a customer bookmarks a product page or finds an outdated link through a search engine, a 301 redirect will seamlessly take them to the updated product page.

3. Manage Seasonal and Promotional Pages

E-commerce websites often create specific URLs for seasonal sales or promotional events. Once these events are over, those URLs might become obsolete. URL forwarding can redirect users from these old promotional URLs to current offers or relevant content, keeping your site dynamic and user-friendly.

Example: After a Black Friday sale ends, you can redirect example.com/black-friday to your main sales page or a new promotion to retain traffic and interest.

4. Consolidate Traffic from Multiple Domains

If your e-commerce business operates multiple domains, URL forwarding can help consolidate traffic to a primary domain. This simplifies website management and concentrates your SEO efforts on a single domain, improving your overall search engine performance.

Example: Redirect traffic from example.net and example.org to example.com to unify your brand presence and improve SEO.

Setting Up URL Forwarding in cPanel

Step 1: Access Your cPanel Account

  1. Log In to cPanel: Use your web hosting provider’s URL to access the cPanel login page. Enter your username and password to log in.

Step 2: Navigate to the Redirects Section

  1. Find the Domains Section: Once logged in, you can find the “Domains” section on the cPanel home page.
  2. Click on Redirects: In the Domains section, click on the “Redirects” icon.

Step 3: Create a New Redirect

  1. Add Redirect: On the Redirects page, you’ll see options to add a new redirect. Here’s what you need to do:
    • Type: Select the type of redirect (301 for permanent, 302 for temporary).
    • http://(www.)?: Choose the domain you want to redirect from the drop-down menu.
    • /path: Enter the path you want to redirect (leave blank to redirect the entire domain).
    • Redirects to: Enter the full URL where you want to redirect traffic.
    • www. Redirection: Choose whether to redirect with or without “www.”
    • Wild Card Redirect: Check this box if you want to redirect all files within a directory to the same filename in the new directory.

Example Configuration:

  • Type: Permanent (301)
  • http://(www.)?: yourdomain.com
  • /path: (leave blank)
  • Redirects to: http://newdomain.com
  • www. Redirection: Redirect with or without www.
  • Wild Card Redirect: Check if you want all pages and subdirectories redirected.

Step 4: Save and Test the Redirect

  1. Add Redirect: Click the “Add” button to create the redirect.
  2. Test the Redirect: Enter the old URL in your web browser to ensure it correctly redirects to the new URL.

Best Practices for URL Forwarding in E-Commerce

  1. Use 301 Redirects for Permanent Changes: Always use 301 redirects for permanent URL changes to ensure the new URL’s SEO value is transferred.
  2. Regularly Update Redirects: Monitor and update your redirects to avoid broken links and ensure they lead to relevant content.
  3. Avoid Redirect Chains: Minimize the number of redirects in a chain to improve site speed and SEO.
  4. Test Redirects: Regularly test your redirects to ensure they work correctly and lead users to the right destinations.

Inbox Automation’s URL Forwarding Services

Inbox Automation offers comprehensive URL forwarding services tailored for e-commerce businesses to ensure seamless and efficient redirection.

Our Services Include:

  • URL Forwarding Setup:
    • Assistance with setting up URL forwarding to ensure seamless redirection.
  • SEO Optimization:
    • Implementing SEO-friendly redirects to maintain search engine rankings.
  • Custom Redirect Rules:
    • Creating custom redirect rules tailored to your e-commerce needs.
  • Platform Migration Support:
    • Providing support during e-commerce platform migrations to ensure smooth transitions.
  • Ongoing Support:
    • Offering continuous support to manage and troubleshoot URL forwarding issues.

By partnering with Inbox Automation, you can ensure your URL forwarding is handled efficiently and effectively, enhancing your e-commerce operations. Visit us at Inbox Automation to learn more about our services and how we can help you optimize your online store.


URL forwarding is a crucial tool for e-commerce businesses looking to maintain SEO rankings, enhance user experience, and manage website changes efficiently. Setting up URL forwarding in cPanel and following best practices ensures that your customers always find what they’re looking for, even as your website evolves.

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