• volticinc@gmail.com
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  • 18 Jun 2024
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Warming up your domain is a crucial step before launching a cold email campaign. It’s like preparing a new engine for the road – you wouldn’t jump straight into high gear. Here’s what domain warm-up entails and how to approach it:

What is Domain Warm-Up?

Think of your domain reputation like your credit score for email sending. A new domain has no reputation, so email providers (like Gmail or Outlook) might be suspicious of a sudden surge in outgoing emails. This can land your emails in spam folders or even get your domain blacklisted.

Domain warm-up gradually increases the volume of emails you send from your new domain, allowing email providers to recognize you as a legitimate sender. Over time, this builds a positive sender reputation, improving your email deliverability for future cold email campaigns.

How to Warm Up Your Domain

There are two main approaches to warming up your domain:

  • Manual Sending:
    • Start small: Begin by sending a few emails (like 20–50) per day. Gradually increase the volume over a few weeks.
    • Target real people: Send emails to colleagues, friends, or existing customers with different email providers (Gmail, Outlook, Yahoo, etc.) for a more natural sending pattern.
    • Personalize content: Avoid generic messages. Craft genuine emails with a clear purpose (e.g., quick question, update, feedback request).
  • Warm-Up Tools:
    • Automated sending: These services handle the gradual increase in email volume for you.
    • Engagement simulation: Some tools mimic human-like sending patterns, including replies and delays.

Additional Tips:

  • Know your limits: Most email service providers (ESPs) have sending limits for new accounts. Don’t exceed them during the warm-up.
  • Implement authentication: DKIM and SPF records verify your emails are legitimate, further boosting your reputation.
  • Avoid spammy content: skip ALL CAPS, excessive exclamation points, and generic spam trigger words.
  • Clean your list: Remove invalid or inactive email addresses to maintain a good sender score.
  • Consider a dedicated IP: For advanced users, a dedicated IP (separate from other senders) can improve reputation faster.

By following these practices, you can effectively warm up your domain and pave the way for successful cold email campaigns. Remember, consistency and gradual increases are key to building a positive sender reputation and ensuring your cold emails land in the right inboxes.

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