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  • 24 Jun 2024

A custom tracking domain (CTD) is directly associated with your email deliverability. Details about its importance and benefits !

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custom tracking domain is exclusively associated with your email deliverability. It involves having a customized tracking domain

Specifically tailored to our business needs, a custom tracking domain (CTD) functions as a personalized web address intricately woven into our email communication infrastructure. Unlike generic tracking domains, which lack the precision necessary for effective email delivery, a CTD is specifically made to navigate the pathways of digital communication, steering our messages directly into the inboxes of our recipients. 

What’s the key benefit of a custom tracking domain ? How to use it ? How do set up your Custom Tracking Domain ? More details coming !

Understanding Custom Tracking Domains

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Custom Tracking for Emails: Like a Special Return Address

  • Normally, emails use generic tracking addresses to see if they’re opened or clicked.
  • These generic addresses can sometimes be mistaken for spam.
  • A custom tracking domain is like a special return address for your business.
  • It helps emails get delivered directly to inboxes, avoiding spam filters.
  • This lets you track email performance (opens and clicks) with your own branding.

Old vs. New Tracking

  • Imagine adding a tracking sticker to your mail to see if it arrives.
  • Usual email tracking is like using a generic sticker from the post office.
  • A custom tracking domain is like having your own company logo sticker.

I’ve replaced technical terms with simpler explanations and added an analogy to make the concept easier to understand.

What is the importance of Custom Tracking Domains ?

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Custom tracking domains (CTDs) are important for email marketing in a few key ways:

  • Better Delivery Rates: They help your emails avoid spam filters by using your own domain instead of a generic one shared by many senders. If a spammer uses the same generic domain, it can hurt your email reputation and land your emails in spam folders.
  • Brand Recognition: CTDs include your company’s domain name in the tracking links, making your emails look more professional and trustworthy to recipients. People are more likely to click on links that look familiar.
  • Accurate Data: With a CTD, your email tracking data reflects only your campaigns, not the activity of other users on the same generic tracking domain. This gives you a clearer picture of your email performance.

Overall, CTDs help ensure your emails reach the right people and provide valuable insights into how your campaigns are performing.


Setting up a custom tracking domain (CTD) involves two main parts: configuring your domain name system (DNS) and enabling it within your email marketing tool. Here’s a general breakdown:

1. DNS Configuration:

  • Access your DNS settings: Log in to your domain registrar’s control panel, where you manage your domain name.
  • Create a subdomain: Decide on a subdomain name for your CTD, like “[invalid URL removed]”.
  • Add a CNAME record: In your DNS settings, create a new record of type “CNAME” with the following details:
    • Name: Enter your chosen subdomain name (e.g., “track”).
    • Value: This points to the tracking domain of your email marketing service. The specific value will be provided by your service, but it often looks like “track. [invalid URL removed]”.

2. Enable CTD in your email marketing tool:

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  • Locate the tracking settings: Within your email marketing platform, find the section for managing tracking domains or custom domains.
  • Enter your CTD: Provide the subdomain name you created in your DNS settings (e.g., “[invalid URL removed]”).
  • Verify and activate: The platform might need to verify your domain ownership or activate the CTD. Follow the specific instructions provided by your service.

Additional Tips:

  • Consult your email marketing service: Each platform has its own interface and steps for setting up CTDs. Refer to their documentation or support for specific instructions.
  • Test your CTD: Once configured, send a test email with tracking enabled to see if it works as expected.
  • Consider SSL certificate: For optimal security, some services may require an SSL certificate for your CTD. Your email marketing platform might offer options for handling this.

Remember, these are general steps, and the specific process might vary depending on your domain registrar and email marketing tool.

Here’s a more technical breakdown of setting up a CTD:

1. DNS Configuration:

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  • Domain Name System (DNS): Your DNS acts like a phonebook for your domain, mapping domain names (e.g., [invalid URL removed]) to IP addresses (the numerical location of your website).
  • Subdomain Creation: For your CTD, you’ll create a subdomain within your main domain. It can be something descriptive like “track” or “clicks” (e.g., [invalid URL removed]).
  • CNAME Record: This record points your subdomain to the actual tracking server used by your email marketing platform. It tells the DNS, “When someone visits [invalid URL removed], send them to the real tracking server.”

Technical Details for the CNAME Record:

  • Type: Set the record type to “CNAME”.
  • Name: Enter the subdomain name you chose (e.g., “track”).
  • Value/Points To: This points to the specific tracking domain provided by your email marketing service. It often looks like “track. [email platform domain]” (e.g., track. [invalid URL removed]).
  • Propagation Time: Allow some time (usually 24-72 hours) for the DNS changes to propagate across the internet.

2. Email Marketing Tool Configuration:

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  • Locate Tracking Settings: Find the section for managing tracking domains or custom domains within your email marketing platform.
  • Enter CTD: Provide the subdomain name you created in your DNS settings (e.g., “[invalid URL removed]”).
  • Verification and Activation: The platform might need to verify your domain ownership or activate the CTD. Follow their specific instructions. This could involve adding a verification code to your website or DNS settings.

Additional Technical Considerations:

  • SSL Certificates: For secure connections, some services might require an SSL certificate for your CTD. Your email marketing platform might offer options for handling this (e.g., automatic SSL certificate generation).
  • DKIM Authentication: DKIM (DomainKeys Identified Mail) is an email authentication protocol that helps prevent email spoofing. You can potentially configure DKIM to include your CTD subdomain for added security, but this involves more advanced DNS configuration. Consult your email marketing platform’s documentation for details.

Important Note:

The specific interface and steps for setting up a CTD will vary depending on your domain registrar and email marketing tool. Always refer to their official documentation or support resources for detailed instructions tailored to your platform.

what is Inbox Automation

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inboxAutomation offers a cold email infrastructure service designed to achieve 100% inbox placement for sales teams. It provides Google Workspace and Microsoft Office inboxes setup, including configuration of DKIM, DMARC, SPF, and MX records, as well as email forwarding. The service also includes a master inbox setup for quick response management and connects accounts with warmup tools for improved deliverability. The platform is designed to help businesses automate follow-ups and optimize cold email campaigns for higher engagement and conversion rates. For more details, you can visit their website at inboxautomation.

what is cold email infrastructure service?


A cold email infrastructure service provides the technical setup and optimization needed for sending cold emails effectively. This includes setting up email accounts, configuring domain authentication records (like DKIM, DMARC, SPF, and MX) to improve email deliverability, and implementing strategies to warm up email accounts. Such services ensure that cold emails reach recipients’ inboxes,

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Cold emailing, despite its growing difficulty, remains a powerful tool for generating leads. This blueprint equips you to craft impactful emails and maximize your outreach success.

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